Create Marketplace Disruption

How to Stay Ahead of the Competition

Business & Finance, Industries & Professions, Quality Control, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Create Marketplace Disruption by Adam Hartung, Pearson Education
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Author: Adam Hartung ISBN: 9780132703857
Publisher: Pearson Education Publication: February 5, 2010
Imprint: FT Press Language: English
Author: Adam Hartung
ISBN: 9780132703857
Publisher: Pearson Education
Publication: February 5, 2010
Imprint: FT Press
Language: English

Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle

Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.”
–Steve Burke, President, Comcast Cable Communications, Philadelphia, PA

 

"Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.”
–Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL

 

Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.

This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success.

Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results.

 

How we got into this messand how to get out of it

The myth of perpetuity and the dark side of success

 

Reinventing success: no more Defend and Extend
Creating your new Success Formulas and keeping them competitively advantaged

 

Why “thinking outside the box” doesn’t work
First, get outside the box. Then, think!

 

Maintaining ”The Phoenix Principle” for long-term success
Practicing Disruption until it comes naturally

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle

Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.”
–Steve Burke, President, Comcast Cable Communications, Philadelphia, PA

 

"Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.”
–Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL

 

Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.

This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success.

Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results.

 

How we got into this messand how to get out of it

The myth of perpetuity and the dark side of success

 

Reinventing success: no more Defend and Extend
Creating your new Success Formulas and keeping them competitively advantaged

 

Why “thinking outside the box” doesn’t work
First, get outside the box. Then, think!

 

Maintaining ”The Phoenix Principle” for long-term success
Practicing Disruption until it comes naturally

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