Covert Cows and Chick-fil-A

How Faith, Cows, and Chicken Built an Iconic Brand

Business & Finance, Career Planning & Job Hunting, Careers, Management & Leadership, Leadership
Cover of the book Covert Cows and Chick-fil-A by Steve Robinson, Thomas Nelson
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Steve Robinson ISBN: 9781400213191
Publisher: Thomas Nelson Publication: June 11, 2019
Imprint: Thomas Nelson Language: English
Author: Steve Robinson
ISBN: 9781400213191
Publisher: Thomas Nelson
Publication: June 11, 2019
Imprint: Thomas Nelson
Language: English

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.

Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.

Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

More books from Thomas Nelson

Cover of the book The Waiting Place by Steve Robinson
Cover of the book Falling Forward by Steve Robinson
Cover of the book Suicide Pact by Steve Robinson
Cover of the book The Noticer Collection by Steve Robinson
Cover of the book The Best Leaders Are Listeners by Steve Robinson
Cover of the book The Price of Freedom by Steve Robinson
Cover of the book A Nation of Sheep by Steve Robinson
Cover of the book An Amish Home by Steve Robinson
Cover of the book The MacArthur Bible Handbook by Steve Robinson
Cover of the book God's Inspirational Promises by Steve Robinson
Cover of the book Plan B by Steve Robinson
Cover of the book A Positive Plan for Creating More Calm, Less Stress by Steve Robinson
Cover of the book The Real Me by Steve Robinson
Cover of the book The Book of Psalms - Smart Guide by Steve Robinson
Cover of the book A Gwen Marcey Collection by Steve Robinson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy