e-Marketing

Applications of Information Technology and the Internet within Marketing

Business & Finance, Marketing & Sales, Direct Marketing
Cover of the book e-Marketing by Cor Molenaar, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cor Molenaar ISBN: 9781136649240
Publisher: Taylor and Francis Publication: July 3, 2013
Imprint: Routledge Language: English
Author: Cor Molenaar
ISBN: 9781136649240
Publisher: Taylor and Francis
Publication: July 3, 2013
Imprint: Routledge
Language: English

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.

Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.

Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

More books from Taylor and Francis

Cover of the book The Guatemalan Tax Reform by Cor Molenaar
Cover of the book Political Islam by Cor Molenaar
Cover of the book The SEN Handbook for Trainee Teachers, NQTs and Teaching Assistants by Cor Molenaar
Cover of the book Key Concepts in Water Resource Management by Cor Molenaar
Cover of the book Family Transitions by Cor Molenaar
Cover of the book The Alevis in Turkey and Europe by Cor Molenaar
Cover of the book Internal Conflict and the International Community by Cor Molenaar
Cover of the book New Directions in Congressional Politics by Cor Molenaar
Cover of the book Basic Psychoanalytic Concepts on the Theory of Instincts by Cor Molenaar
Cover of the book Inclusive Organizational Transformation by Cor Molenaar
Cover of the book China and Its National Minorities: Autonomy or Assimilation by Cor Molenaar
Cover of the book Religion, Torture and the Liberation of God by Cor Molenaar
Cover of the book Understanding the Primary School by Cor Molenaar
Cover of the book Music Commodities, Markets, and Values by Cor Molenaar
Cover of the book Spinoza, Right and Absolute Freedom by Cor Molenaar
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy