e-Marketing

Applications of Information Technology and the Internet within Marketing

Business & Finance, Marketing & Sales, Direct Marketing
Cover of the book e-Marketing by Cor Molenaar, Taylor and Francis
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Author: Cor Molenaar ISBN: 9781136649240
Publisher: Taylor and Francis Publication: July 3, 2013
Imprint: Routledge Language: English
Author: Cor Molenaar
ISBN: 9781136649240
Publisher: Taylor and Francis
Publication: July 3, 2013
Imprint: Routledge
Language: English

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.

Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.

Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

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