by
Caroline J. Oates, Panayiota J. Alevizou
Language: English
Release Date: October 30, 2017
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.
Ideal for Business and Management students reading...