Competitive Social Media Marketing Strategies

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Competitive Social Media Marketing Strategies by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466697782
Publisher: IGI Global Publication: February 2, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466697782
Publisher: IGI Global
Publication: February 2, 2016
Imprint: Business Science Reference
Language: English

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

More books from IGI Global

Cover of the book Global Intermediation and Logistics Service Providers by
Cover of the book Computational Psychoanalysis and Formal Bi-Logic Frameworks by
Cover of the book Social Networking and Community Behavior Modeling by
Cover of the book Handbook of Research on 3-D Virtual Environments and Hypermedia for Ubiquitous Learning by
Cover of the book Green Technology Applications for Enterprise and Academic Innovation by
Cover of the book Strategic Tools and Methods for Promoting Hospitality and Tourism Services by
Cover of the book Contemporary Identity and Access Management Architectures by
Cover of the book Product Innovation through Knowledge Management and Social Media Strategies by
Cover of the book Critical Assessment and Strategies for Increased Student Retention by
Cover of the book Business Strategies for Electrical Infrastructure Engineering by
Cover of the book Cases on Performance Measurement and Productivity Improvement by
Cover of the book Strategic Approaches for Human Capital Management and Development in a Turbulent Economy by
Cover of the book Economic Modeling, Analysis, and Policy for Sustainability by
Cover of the book Advertising and Branding by
Cover of the book Managing Global Supply Chain Relationships by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy