Coming to Our Senses

Affect and an Order of Things for Global Culture

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Religion & Spirituality, Philosophy
Cover of the book Coming to Our Senses by Dierdra Reber, Columbia University Press
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Author: Dierdra Reber ISBN: 9780231540902
Publisher: Columbia University Press Publication: February 2, 2016
Imprint: Columbia University Press Language: English
Author: Dierdra Reber
ISBN: 9780231540902
Publisher: Columbia University Press
Publication: February 2, 2016
Imprint: Columbia University Press
Language: English

Coming to Our Senses positions affect, or feeling, as our new cultural compass, ordering the parameters and possibilities of what can be known. From Facebook "likes" to Coca-Cola "loves," from "emotional intelligence" in business to "emotional contagion" in social media, affect has displaced reason as the primary catalyst of global culture.

Through examples of feeling in the books, film, music, advertising, cultural criticism, and political discourse of the United States and Latin America, Reber shows how affect encourages the public to "reason" on the strength of sentiment alone. Well-being, represented by happiness and health, and ill-being, embodied by unhappiness and disease, form the two poles of our social judgment, whether in affirmation or critique. We must then reenvision contemporary politics as operating at the level of the feeling body, so we can better understand the physiological and epistemological conditions affirming our cultural status quo and contestatory strategies for emancipation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Coming to Our Senses positions affect, or feeling, as our new cultural compass, ordering the parameters and possibilities of what can be known. From Facebook "likes" to Coca-Cola "loves," from "emotional intelligence" in business to "emotional contagion" in social media, affect has displaced reason as the primary catalyst of global culture.

Through examples of feeling in the books, film, music, advertising, cultural criticism, and political discourse of the United States and Latin America, Reber shows how affect encourages the public to "reason" on the strength of sentiment alone. Well-being, represented by happiness and health, and ill-being, embodied by unhappiness and disease, form the two poles of our social judgment, whether in affirmation or critique. We must then reenvision contemporary politics as operating at the level of the feeling body, so we can better understand the physiological and epistemological conditions affirming our cultural status quo and contestatory strategies for emancipation.

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