Clarence Saunders and the Founding of Piggly Wiggly

The Rise & Fall of a Memphis Maverick

Nonfiction, History, Americas, United States
Cover of the book Clarence Saunders and the Founding of Piggly Wiggly by Mike Freeman, Arcadia Publishing Inc.
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Author: Mike Freeman ISBN: 9781625842077
Publisher: Arcadia Publishing Inc. Publication: July 7, 2011
Imprint: The History Press Language: English
Author: Mike Freeman
ISBN: 9781625842077
Publisher: Arcadia Publishing Inc.
Publication: July 7, 2011
Imprint: The History Press
Language: English
The grocery business began as a complicated service industry. Random pricing, inconsistent quantities and prescriptive salesmen made grocery shopping burdensome. It took one brash Memphian with uncommon vision and unbridled ambition to change everything. Clarence Saunders worked his way out of poverty and obscurity to found Piggly Wiggly in 1916. With an unprecedented approach, he virtually invented the concept of the modern self-service grocery store. Stores flourished, franchises spread and Saunders made millions. Yet just as the final bricks of Pink Palace�his garish marble mansion�were being laid, Saunders went bankrupt, and he was forced to sell Piggly Wiggly. A variety of new ventures helped Saunders out of bankruptcy, but he never duplicated his prior success. Memphis historian Mike Freeman tracks the remarkable life of this retail visionary.
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The grocery business began as a complicated service industry. Random pricing, inconsistent quantities and prescriptive salesmen made grocery shopping burdensome. It took one brash Memphian with uncommon vision and unbridled ambition to change everything. Clarence Saunders worked his way out of poverty and obscurity to found Piggly Wiggly in 1916. With an unprecedented approach, he virtually invented the concept of the modern self-service grocery store. Stores flourished, franchises spread and Saunders made millions. Yet just as the final bricks of Pink Palace�his garish marble mansion�were being laid, Saunders went bankrupt, and he was forced to sell Piggly Wiggly. A variety of new ventures helped Saunders out of bankruptcy, but he never duplicated his prior success. Memphis historian Mike Freeman tracks the remarkable life of this retail visionary.

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