Citizen Brand

10 Commandments for Transforming Brands in a Consumer Democracy

Business & Finance, Marketing & Sales
Cover of the book Citizen Brand by Marc Gobe, Allworth
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Marc Gobe ISBN: 9781621531937
Publisher: Allworth Publication: September 2, 2006
Imprint: Allworth Language: English
Author: Marc Gobe
ISBN: 9781621531937
Publisher: Allworth
Publication: September 2, 2006
Imprint: Allworth
Language: English

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.

More books from Allworth

Cover of the book Creative Careers in Hollywood by Marc Gobe
Cover of the book Top Ten Secrets for Perfect Baby & Child Portraits by Marc Gobe
Cover of the book The Writer's Legal Guide, Fourth Edition by Marc Gobe
Cover of the book How to Plan and Settle Estates by Marc Gobe
Cover of the book Citizen Designer by Marc Gobe
Cover of the book The Graphic Designer's Guide to Pricing, Estimating, and Budgeting by Marc Gobe
Cover of the book Starting Your Career as an Artist by Marc Gobe
Cover of the book Running Theaters by Marc Gobe
Cover of the book The Stage Producer's Business and Legal Guide (Second Edition) by Marc Gobe
Cover of the book The Patent Guide by Marc Gobe
Cover of the book Making It on Broadway by Marc Gobe
Cover of the book Guitar Encyclopedia by Marc Gobe
Cover of the book Propose Your Book by Marc Gobe
Cover of the book Color Management by Marc Gobe
Cover of the book Starting Your Career as a Contractor by Marc Gobe
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy