Chase One Rabbit: Strategic Marketing for Business Success

63 Tips, Techniques and Tales for Creative Entrepreneurs

Business & Finance, Management & Leadership, Planning & Forecasting, Management, Marketing & Sales
Cover of the book Chase One Rabbit: Strategic Marketing for Business Success by David Parrish, Wordscapes Ltd
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Author: David Parrish ISBN: 9780957694538
Publisher: Wordscapes Ltd Publication: May 15, 2014
Imprint: Wordscapes Ltd Language: English
Author: David Parrish
ISBN: 9780957694538
Publisher: Wordscapes Ltd
Publication: May 15, 2014
Imprint: Wordscapes Ltd
Language: English
Marketing in a minute on your mobile…

Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.

'How to sell?' is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his clients worldwide.
This isn't about advertising. Smart marketing thinking doesn't have to be expensive, flashy or quirky: it's about understanding your business, focusing and thinking things through to develop clear sales strategies and techniques to increase your success, profit and market position. Chase One Rabbit shows you how…

Each of the 63 short sections provides food for thought, suggesting practical things you can do immediately to improve your business.

You'll discover the strengths of buzz marketing and reap the rewards of word-of-mouth recommendations. You'll understand the difference between strategic and operational marketing; between marketing communications and a synchronised, streamlined strategy.

Sales and marketing should flow seamlessly together, underpinned by a marketing strategy that is unique to your business, sector and audience. David poses questions and analyses examples, creating a marketing toolkit to develop your own authentic marketing strategy with precision techniques and a polished sales pitch.

Practical and progressive, it's designed for businesses large and small - from start-ups to mature businesses, arts and cultural organisations to creative entrepreneurs - with a wealth of ideas and inspiration to dip into every day.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Marketing in a minute on your mobile…

Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.

'How to sell?' is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his clients worldwide.
This isn't about advertising. Smart marketing thinking doesn't have to be expensive, flashy or quirky: it's about understanding your business, focusing and thinking things through to develop clear sales strategies and techniques to increase your success, profit and market position. Chase One Rabbit shows you how…

Each of the 63 short sections provides food for thought, suggesting practical things you can do immediately to improve your business.

You'll discover the strengths of buzz marketing and reap the rewards of word-of-mouth recommendations. You'll understand the difference between strategic and operational marketing; between marketing communications and a synchronised, streamlined strategy.

Sales and marketing should flow seamlessly together, underpinned by a marketing strategy that is unique to your business, sector and audience. David poses questions and analyses examples, creating a marketing toolkit to develop your own authentic marketing strategy with precision techniques and a polished sales pitch.

Practical and progressive, it's designed for businesses large and small - from start-ups to mature businesses, arts and cultural organisations to creative entrepreneurs - with a wealth of ideas and inspiration to dip into every day.

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