CEO-Speak

The Language of Corporate Leadership

Business & Finance, Management & Leadership, Leadership
Cover of the book CEO-Speak by Joel Amernic, Russell Craig, MQUP
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joel Amernic, Russell Craig ISBN: 9780773578685
Publisher: MQUP Publication: February 22, 2006
Imprint: MQUP Language: English
Author: Joel Amernic, Russell Craig
ISBN: 9780773578685
Publisher: MQUP
Publication: February 22, 2006
Imprint: MQUP
Language: English
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

More books from MQUP

Cover of the book Water as a Social Opportunity by Joel Amernic, Russell Craig
Cover of the book Timely Voices by Joel Amernic, Russell Craig
Cover of the book The Little Yellow House by Joel Amernic, Russell Craig
Cover of the book Transatlantic Subjects by Joel Amernic, Russell Craig
Cover of the book Carol Shields and the Extra-Ordinary by Joel Amernic, Russell Craig
Cover of the book Radical Gestures by Joel Amernic, Russell Craig
Cover of the book The Chrétien Legacy by Joel Amernic, Russell Craig
Cover of the book Struggling for Effectiveness by Joel Amernic, Russell Craig
Cover of the book Time and a Place by Joel Amernic, Russell Craig
Cover of the book Emancipatory Thinking by Joel Amernic, Russell Craig
Cover of the book Different Gods by Joel Amernic, Russell Craig
Cover of the book Double Lives by Joel Amernic, Russell Craig
Cover of the book HA! by Joel Amernic, Russell Craig
Cover of the book In Praise of Natural Philosophy by Joel Amernic, Russell Craig
Cover of the book The Life of Luigi Giussani by Joel Amernic, Russell Craig
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy