CEO-Speak

The Language of Corporate Leadership

Business & Finance, Management & Leadership, Leadership
Cover of the book CEO-Speak by Joel Amernic, Russell Craig, MQUP
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Author: Joel Amernic, Russell Craig ISBN: 9780773578685
Publisher: MQUP Publication: February 22, 2006
Imprint: MQUP Language: English
Author: Joel Amernic, Russell Craig
ISBN: 9780773578685
Publisher: MQUP
Publication: February 22, 2006
Imprint: MQUP
Language: English
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

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