Art Johnsen: 1 book
Cases in Advertising and Marketing Management
Real Situations for Tomorrow's Managers
Language: English
Release Date: October 12, 2006
Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising...
