Campaigning for President 2012

Strategy and Tactics, New Voices and New Techniques

Nonfiction, Social & Cultural Studies, Political Science, Government, Elections
Cover of the book Campaigning for President 2012 by , Taylor and Francis
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Author: ISBN: 9781135016494
Publisher: Taylor and Francis Publication: June 26, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135016494
Publisher: Taylor and Francis
Publication: June 26, 2013
Imprint: Routledge
Language: English

In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, Campaigning for President 2008, Campaigning for President 2012: Strategy and Tactics focuses on political management. It is written by both elections/campaign scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the candidates, the national political parties, and outside interests. The contributors explore the general mood of the electorate in the 2012 election, the challenges Obama faced after his first term, the primaries, money, communication, the important issues of the election, and finally the election itself.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor, Campaigning for President 2008, Campaigning for President 2012: Strategy and Tactics focuses on political management. It is written by both elections/campaign scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the candidates, the national political parties, and outside interests. The contributors explore the general mood of the electorate in the 2012 election, the challenges Obama faced after his first term, the primaries, money, communication, the important issues of the election, and finally the election itself.

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