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Business & Finance, Business Reference, Business Communication
| Author: | Mark Magnacca | ISBN: | 9780137049721 |
| Publisher: | Pearson Education | Publication: | October 12, 2009 |
| Imprint: | FT Press | Language: | English |
| Author: | Mark Magnacca |
| ISBN: | 9780137049721 |
| Publisher: | Pearson Education |
| Publication: | October 12, 2009 |
| Imprint: | FT Press |
| Language: | English |
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.
How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!
At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure--but it was not for lack of trying on AT&T’s part....
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.
How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!
At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure--but it was not for lack of trying on AT&T’s part....
