Mark Magnacca: 3 books
So What?
How to Communicate What Really Matters to Your Audience
Language: English
Release Date: May 6, 2009
Supercharge your success by answering the one question everyone cares about*, So What?: How to Communicate What Really Matters to Your Audience* contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading...
Buy It!
What¿s in It for Your Customers?
Language: English
Release Date: October 12, 2009
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats. How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough...
Grab Your Audience¿s Attention
First Impressions Set the Presentation On¿or Off--Course
Language: English
Release Date: October 12, 2009
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats. Create an irresistible “Positioning Statement” that will make everyone want to know more about you! The cliche...