Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion

Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion

Business & Finance, Career Planning & Job Hunting, Small Business, Business Reference, Business Communication
Cover of the book Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion by James Hammond, Kogan Page
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Author: James Hammond ISBN: 9780749463021
Publisher: Kogan Page Publication: March 3, 2011
Imprint: Kogan Page Language: English
Author: James Hammond
ISBN: 9780749463021
Publisher: Kogan Page
Publication: March 3, 2011
Imprint: Kogan Page
Language: English

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

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The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

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