BrandDigital

Simple Ways Top Brands Succeed in the Digital World

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book BrandDigital by Allen P. Adamson, St. Martin's Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Allen P. Adamson ISBN: 9780230614550
Publisher: St. Martin's Press Publication: August 19, 2008
Imprint: St. Martin's Press Language: English
Author: Allen P. Adamson
ISBN: 9780230614550
Publisher: St. Martin's Press
Publication: August 19, 2008
Imprint: St. Martin's Press
Language: English

Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.

More books from St. Martin's Press

Cover of the book The Great American Railroad War by Allen P. Adamson
Cover of the book Saving Meghan by Allen P. Adamson
Cover of the book Independents Rising by Allen P. Adamson
Cover of the book Ghosts by Allen P. Adamson
Cover of the book Timber Creek by Allen P. Adamson
Cover of the book The Mystery of Lewis Carroll by Allen P. Adamson
Cover of the book Summoned to Thirteenth Grave by Allen P. Adamson
Cover of the book The Charm Bracelet by Allen P. Adamson
Cover of the book Savage Anxieties by Allen P. Adamson
Cover of the book Buy Back by Allen P. Adamson
Cover of the book Romancing the Vine by Allen P. Adamson
Cover of the book The Darkest Time of Night by Allen P. Adamson
Cover of the book Smart Talk by Allen P. Adamson
Cover of the book Beneath the Surface by Allen P. Adamson
Cover of the book Goodbye Christopher Robin by Allen P. Adamson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy