Simple Ways Top Brands Succeed in the Digital World
by
Allen P. Adamson
Language: English
Release Date: August 19, 2008
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where...