Brand Like A Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous

Business & Finance, Marketing & Sales
Cover of the books Brand Like A Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous not available yet
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Steve Jones ISBN: 9781608322732
Publisher: Greenleaf Book Group Publication: October 1, 2011
Imprint: Greenleaf Book Group Press Language: English
Author: Steve Jones
ISBN: 9781608322732
Publisher: Greenleaf Book Group
Publication: October 1, 2011
Imprint: Greenleaf Book Group Press
Language: English

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll .

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll .

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

More books from Greenleaf Book Group

Cover of the book Dare by Steve Jones
Cover of the book The Novice: Why I Became A Buddhist Monk, Why I Quit, And What I Learned by Steve Jones
Cover of the book In the Common Interest II by Steve Jones
Cover of the book Nineteenth Street Nw by Steve Jones
Cover of the book The Business of You by Steve Jones
Cover of the book Gifts from the Poor: What the Worlds Patients Taught One Doctor About Healing by Steve Jones
Cover of the book Choose Your Own Adulthood by Steve Jones
Cover of the book Pulse by Steve Jones
Cover of the book Baby Santa and the Gift of Giving by Steve Jones
Cover of the book Travels with Gannon and Wyatt: Egypt by Steve Jones
Cover of the book Is This Seat Taken? by Steve Jones
Cover of the book Sell or Be Sold: How to Get Your Way in Business and in Life by Steve Jones
Cover of the book Healthy Sex Drive, Healthy You: What Your Libido Reveals About Your Life by Steve Jones
Cover of the book In the Belly of Jonah: A Liv Bergen Mystery by Steve Jones
Cover of the book Conflicting Webs by Steve Jones
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy