Brand Is Destiny

The Ultimate Bottom Line

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Brand Is Destiny by Marc H. Rudov, MHR Enterprises
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Author: Marc H. Rudov ISBN: 9780974501765
Publisher: MHR Enterprises Publication: February 7, 2017
Imprint: MHR Enterprises Language: English
Author: Marc H. Rudov
ISBN: 9780974501765
Publisher: MHR Enterprises
Publication: February 7, 2017
Imprint: MHR Enterprises
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

  • Sears went from leader to loser
  • IBM's revenues shrank 19 quarters in a row
  • Apple's new spaceship HQ will kill its brand
  • Unions impede the success of value-based healthcare
  • Political correctness is a brand-killer
  • Beauty is not in the eye of the beholder
  • Trump almost lost the election
  • Super Bowl advertising is a total waste of money
  • Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

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