Brand Anarchy

Managing corporate reputation

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Brand Anarchy by Stephen Waddington, Steve Earl, Bloomsbury Publishing
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Author: Stephen Waddington, Steve Earl ISBN: 9781408159712
Publisher: Bloomsbury Publishing Publication: March 29, 2012
Imprint: A&C Black Business Information and Development Language: English
Author: Stephen Waddington, Steve Earl
ISBN: 9781408159712
Publisher: Bloomsbury Publishing
Publication: March 29, 2012
Imprint: A&C Black Business Information and Development
Language: English

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future.

The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy.

In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring.

This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future.

The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy.

In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring.

This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.

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