Stephen Waddington: 3 books

Book cover of Brand Vandals

Brand Vandals

Reputation Wreckers and How to Build Better Defences

by Steve Earl, Stephen Waddington
Language: English
Release Date: October 31, 2013

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing...
Book cover of Brand Anarchy

Brand Anarchy

Managing corporate reputation

by Stephen Waddington, Steve Earl
Language: English
Release Date: March 29, 2012

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what...
Book cover of #PRredefined
by Andy Green, Anne Gregory, Stephen Waddington
Language: English
Release Date: March 3, 2014

#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference. The first ebook in the series,...
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