World Publishing: 4071 books

The aim of the book is to provide readers with an understanding of the important and emerging political, economic and social trends and challenges in East Asia in the coming years. There is urgency to conduct such a review of the state of East Asian affairs as the international and regional...

2005 was the 40th anniversary of Singapore's independence. This collection of essays by Singapore's past and present diplomats tells the remarkable story of how this small and vulnerable country has become a stable, prosperous and respected member of the international community. The essays include...

The Knowledge Enterprise is a unique second edition about mastering business innovation. Industry-leading companies reveal the secrets and lessons of transition leadership, the importance of customer engagement and the power of open innovation. Building on the success of the first edition, this book...

The aftermath of the US subprime mortgage crisis in 2008 saw its influence spread around the world, including Europe. The European crisis turned out to be longer, deeper and more resilient than anticipated. An unexpected consequence was the increasingl

Since the great financial crisis in 2008, the Group 20 (G20) has played an increasingly important role in global economic governance as an emerging global macroeconomic coordination mechanism. China and the Group 20 provides experts' observations on the development of the G20, G20's influence on global...

How is the struggle against climate change financed? Climate Finance: Theory and Practice gives an overview of the key debates that have emerged in the field of climate finance, including those concerned with efficiency, equity, justice, and contribution to the public good between developed and developing...

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services...

Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes...

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it...

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to...

This book provides a brief overview of the recent trends in innovations. Early inventions/innovations that began in Asia (i.e., compass, paper, gunpowder and printing) spread to the Atlantic (Europe and USA) by land and sea routes. However, with population growth, economic expansion, availability...

The principal goal of this textbook is to provide clear and elementary descriptions of the major statistical techniques used in political and social science research. The book is built on two basic assumptions. First, that it is possible to explain social science statistics in a simple and straightforward...

The evolution of China's intellectual landscape, especially the battles among different influential social and political ideas, sheds light on its history. Leading Schools of Thought in Contemporary China offers a close-up look of eight major schools of thought that swept across China between 1978...

This book discusses calendar or seasonal anomalies in worldwide equity markets as well as arbitrage and risk arbitrage. A complete update of US anomalies such as the January turn-of-the year, turn-of-the-month, January barometer, sell in May and go away, holidays, days of the week, options expiry...