Balancing Capacity and Demand in Service Operations

Business & Finance, Marketing & Sales, International
Cover of the book Balancing Capacity and Demand in Service Operations by Jochen Wirtz, World Scientific Publishing Company
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jochen Wirtz ISBN: 9781944659295
Publisher: World Scientific Publishing Company Publication: August 31, 2017
Imprint: WS PROFESSIONAL Language: English
Author: Jochen Wirtz
ISBN: 9781944659295
Publisher: World Scientific Publishing Company
Publication: August 31, 2017
Imprint: WS PROFESSIONAL
Language: English

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Readership: Business and Marketing students at MBA and eMBA level; marketing professionals and practitioners.
Key Features:

  • There are many books on service management in the market, but most are narrowly focused and/or based on anecdotal evidence. This new book is the first to rigorously cover key aspects of services marketing and management, and that is routed in sound academic research. This book bridges the gap between cutting-edge academic research and practitioners
  • The book makes extant academic knowledge easily accessible. For example, each chapter features an organizational framework that provides an overview of core concepts at a glance, and it ends with a succinct chapter summary in bullet points
  • The book features global best practices and latest trends; it takes on a global perspective with about 40% of all examples originating from the Americas, 30% from Europe and 30% from Asia
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Readership: Business and Marketing students at MBA and eMBA level; marketing professionals and practitioners.
Key Features:

More books from World Scientific Publishing Company

Cover of the book The Rainbow and the Worm by Jochen Wirtz
Cover of the book The Statistical Foundations of Entropy by Jochen Wirtz
Cover of the book Advances in Geosciences by Jochen Wirtz
Cover of the book Beams and Accelerators with MATLAB by Jochen Wirtz
Cover of the book Physics Over Easy by Jochen Wirtz
Cover of the book The Story of Numbers by Jochen Wirtz
Cover of the book Encyclopedia of Two-Phase Heat Transfer and Flow III by Jochen Wirtz
Cover of the book Modern Developments in Catalysis by Jochen Wirtz
Cover of the book Rotation and Momentum Transport in Magnetized Plasmas by Jochen Wirtz
Cover of the book Turbulent Transport in Magnetized Plasmas by Jochen Wirtz
Cover of the book Prospects for Li-ion Batteries and Emerging Energy Electrochemical Systems by Jochen Wirtz
Cover of the book Handbook of Intensive Care Organization and Management by Jochen Wirtz
Cover of the book Textbook of Occupational Medicine Practice by Jochen Wirtz
Cover of the book The 21st Century Guide to Writing Articles in the Biomedical Sciences by Jochen Wirtz
Cover of the book Universal Formulas in Integral and Fractional Differential Calculus by Jochen Wirtz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy