Wiley: 21791 books

Cover of Differentiate or Die

Differentiate or Die

Survival in Our Era of Killer Competition

by Jack Trout, Steve Rivkin
Language: English
Release Date: December 28, 2010

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique...
Cover of The Accidental Sales Manager

The Accidental Sales Manager

How to Take Control and Lead Your Sales Team to Record Profits

by Chris Lytle
Language: English
Release Date: March 29, 2011

Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales...
Cover of Socialnomics

Socialnomics

How Social Media Transforms the Way We Live and Do Business

by Erik Qualman
Language: English
Release Date: November 9, 2012

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of...
Cover of Social Marketing to the Business Customer

Social Marketing to the Business Customer

Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

by Paul Gillin, Eric Schwartzman
Language: English
Release Date: December 15, 2010

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions...
Cover of Selling Luxury

Selling Luxury

Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

by Robin Lent, Genevieve Tour
Language: English
Release Date: May 27, 2009

Praise for Selling Luxury "Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty." —Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA "Selling Luxury is...
Cover of The Never Cold Call Again Online Playbook

The Never Cold Call Again Online Playbook

The Definitive Guide to Internet Marketing Success

by Frank J. Rumbauskas Jr.
Language: English
Release Date: October 1, 2009

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again...
Cover of The Adweek Copywriting Handbook

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman
Language: English
Release Date: June 19, 2012

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Cover of Lead, Sell, or Get Out of the Way

Lead, Sell, or Get Out of the Way

The 7 Traits of Great Sellers

by Ron Karr
Language: English
Release Date: March 9, 2009

Praise for LEAD, SELL, OR GET OUT OF THE WAY "As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Lead, Sell, or Get Out of the Way absolutely provided the powerful results he predicted. In one case, we completely eliminated a competitor...
Cover of It's the Customer, Stupid!

It's the Customer, Stupid!

34 Wake-up Calls to Help You Stay Client-Focused

by Michael A Aun
Language: English
Release Date: January 13, 2011

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker...
Cover of Marketing 3.0

Marketing 3.0

From Products to Customers to the Human Spirit

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Language: English
Release Date: March 30, 2010

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity,...
Cover of Mr. Shmooze

Mr. Shmooze

The Art and Science of Selling Through Relationships

by Richard Abraham
Language: English
Release Date: October 7, 2010

Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about “taking,” nor is it about “persuading.” Selling, believe it or not, is about “giving.” Mr. Shmooze gives...
Cover of Selling to the Government

Selling to the Government

What It Takes to Compete and Win in the World's Largest Market

by Mark Amtower
Language: English
Release Date: November 23, 2010

Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of...
Cover of Free Marketing

Free Marketing

101 Low and No-Cost Ways to Grow Your Business, Online and Off

by Jim Cockrum
Language: English
Release Date: August 31, 2011

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with...
Cover of The Digital Handshake

The Digital Handshake

Seven Proven Strategies to Grow Your Business Using Social Media

by Paul Chaney
Language: English
Release Date: September 10, 2009

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve...
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