Pearson Education: 6301 books

Cover of Inside the Leader's Mind

Inside the Leader's Mind

Five Ways to Think Like a Leader

by Liz Mellon
Language: English
Release Date: December 27, 2012

*Inside the Leader's Mind *reveals the five common ways effective leaders think and gives you the tools you need to evolve your thinking and become a better leader.  Drawn from the collective wisdom of 20 world-class leaders, Inside the Leader's Mind shows you how to think your way to the very top.   ...
Cover of How to Make Money Marketing Your Business on YouTube
by Jamie Turner
Language: English
Release Date: January 18, 2011

Discover powerful, proven ways to use YouTube to attract new clients and customers!   You’ve probably watched video on YouTube or other user-generated video sites such as HowCast, Flickr, or DailyMotion. But did you know you can make money using these platforms? It’s not easy, but if you follow...
Cover of Blogging to Drive Business

Blogging to Drive Business

Create and Maintain Valuable Customer Connections

by Eric Butow, Rebecca Bollwitt
Language: English
Release Date: January 7, 2010

Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits   “To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide...
Cover of Marketing in the Moment

Marketing in the Moment

The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

by Michael Tasner
Language: English
Release Date: June 10, 2010

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers,...
Cover of New Business Networking

New Business Networking

How to Effectively Grow Your Business Network Using Online and Offline Methods

by Dave Delaney
Language: English
Release Date: May 20, 2013

 Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking , Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both...
Cover of How to Make Money with Mobile Media
by Jamie Turner
Language: English
Release Date: October 15, 2010

Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now!   Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensively...get customer feedback...
Cover of We Are Smarter Than Me

We Are Smarter Than Me

How to Unleash the Power of Crowds in Your Business

by Barry Libert, Jon Spector, Don Tapscott
Language: English
Release Date: September 25, 2007

Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone...
Cover of Sentiment Market Analysis
by Michael N. Kahn CMT
Language: English
Release Date: June 14, 2010

This is the eBook version of the printed book. This Element is an excerpt from Technical Analysis Plain and Simple: Charting the Markets in Your Language (9780137042012), by Michael N. Kahn, CMT. Available in print and digital formats.   Understanding, measuring, and using investor sentiment to...
Cover of Retirementology

Retirementology

Rethinking the American Dream in a New Economy

by Gregory Salsbury
Language: English
Release Date: April 25, 2010

Bonus content "What's Your Retirementology I.Q.?" included in this digital edition.   Looking ahead to retirement? Depending on your circumstances and your age, you may no longer have any margin for error. And your emotions and irrational behavior could be perpetuating a dangerous cycle of overspending...
Cover of Snap Judgment

Snap Judgment

When to Trust Your Instincts, When to Ignore Them, and How to Avoid Making Big Mistakes with Your Mone

by David E. Adler
Language: English
Release Date: June 3, 2009

"Adler’s argument is illuminating and reveals that, when it comes to investing, we should always have second thoughts about our first impressions." --Publisher's Weekly WHY YOUR INSTINCTS CAN BE YOUR #1 ENEMY–AND HOW TO DEFEAT THEM!   “David Adler’s Snap Judgment is a well-written,...
Cover of The Housing Crisis

The Housing Crisis

What Happened and Why?

by Franklin Allen, Glenn Yago
Language: English
Release Date: July 14, 2010

This is the eBook version of the printed book. This Element is an excerpt from Financing the Future: Market-Based Innovations for Growth (9780137011278) by Franklin Allen and Glenn Yago. Available in print and digital formats.   How the housing bubble really happened: an explanation that’s simple,...
Cover of The Network Challenge (Chapter 23)

The Network Challenge (Chapter 23)

Global Logistics: Integration of Financial and Physical Networks in Global Logistics

by Paul R. Kleindorfer, Ilias D. Visvikis
Language: English
Release Date: May 19, 2009

Logistics is at the center of network-based manufacturing strategies, linking manufacturing sources with intermediate and final markets. As global logistics networks have grown and developed, they also have presented new challenges in managing risk and volatility across these broad, global networks....
Cover of The Devil's Deal

The Devil's Deal

An Insider's Tale of How Money is Made

by Andreas Loizou
Language: English
Release Date: July 9, 2012

This is the ultimate insider’s tale of how international finance really operates. This controversial first person account details the ins and outs of global finance.  Over 20 years the author has enjoyed privileged access to many of the world’s top players in money. In this book he reveals...
Cover of 50 Ways to Protect Your Identity in a Digital Age

50 Ways to Protect Your Identity in a Digital Age

New Financial Threats You Need to Know and How to Avoid Them

by Steve Weisman
Language: English
Release Date: October 10, 2012

It is better to stop identity theft from happening in the first place than have to fix or repair the situation afterwards. Steve Weisman reveals the threats of new identity theft attacks based on use of Facebook, iPad, iPhone, Android, cloud apps, iPod, and other new technologies -- and shows you...
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