Gennext Publication: 46 books

This book presents the intricacies of business communication as no other book in the market does. It introduces the subject in an absorbing way, is stimulating and motivates readers. This book gives the foundation for practical and effective business communication. It covers in detail- letters, brief...

This book presents the intricacies of retailing from both academic and practical points of view. New changing business practices are actuating changes in the retail environment. Dearth of time and increase in incomes of public has created a need for new types of retail formats. This means retailers...

The volume introduces and examines the business environment model and presents methods of appraisal to examine the model, allowing students to view the business environment both internally and externally. It will help students to understand how business organizations operate in political, social,...

This book takes an operational approach to the management process, focusing actively on planning, organizing, controlling and leading. The easy Writing Style and Organization of the book have made it very student-friendly. It emphasises the issues that managers face, with Focus on the service sector,...

This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer behaviour. It focuses on consumer behaviour...

This volume is a comprehensive textbook specially designed to meet the requirements of management students specializing in sales and distribution. It highlights the major decision areas within sales and distribution and provides analytical models and approaches that will facilitate decision making....

Traditionally women in agriculture are confined to activities mainly Weeders, Preparation of agriculture fields, Application of green & farmyard manure, Crop management, Planting, Harvesting and Post-harvest operations. Onset of liberalisation opened avenues for women's participation in agricultural...

The choice of a career is one of the most fundamental choices in a student's life. One cannot, therefore, let one's CAREER CHOICE be left to chance. One needs to consider carefully before one embraces a particular career or profession. This book is meant to enlighten students on the details of various...

The book starts with an address to the issue of corruption and how it is drastically affecting the country. The Problem of the citizen's grievances had become accentuated in the past years as a result of several political, economic and social developments and a general deterioration in standards of...

A miraculous book…. Indispensable to disease-prone humanrace reeling under healing crisis. The easiest way to be healthy, deageing, longevity, figurechange, without disease, decay, death and to regain lost health. A significant contribution… Prof. Rayudu by writing this book in English has done...

It's a story of a medium class family boy who falls in love with a daughter of an I.R.S. officer during his collage studies at University of Lucknow. He wants to celebrate his fake birthday to show her pretty girl that he is in her levels .Though he has never celebrated it before. Even he does not...

Dwindling and scarce energy resources in India have deprived electricity connectivity to 23 percent of 5, 86,000 villages and 56 percent of 138 million households in India. Difficult, remote locations and inaccessible terrain have compounded to the issue making it a Herculean task for various governments...

This book takes an operational approach to the management process, focusing actively on planning, organizing, controlling and leading. The easy writing style and organization of the book have made it very student- friendly. It emphasizes the issues that managers face, with focus on the service sector,...

The book 'Everything will Fall into Place' manifests the story of a guy, who becomes one of the most eligible bachelors in the country overnight. It beautifully presents his tryst with destiny, desire and diligence. It has in store one of the biggest revelations the world will ever witness. The book...