Brandhome: 5 books

In Branded, Erik Saelens, strategic director of Brandhome, describes the course of the N-VA campaign in the run-up to the mother of all Belgian elections on May 25, 2014. His personal account offers a suspenseful and above all disconcerting view from the inside of how opposing forces in the media,...

Two international top marketers meet in a bar. They start talking... and they see in each other a passion for brand marketing. For a whole year, they bombard each other with ideas on the meaning and future of brands, marketing, the world and life. This book is the fascinating story of their intense...

Temporary half price!Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of...

So here we are.We are at a crossroads that we have tried to avoid but in fact it was a no-go from the start. Humanity has been slacking on all fronts. We have neglected large and important issues. We have turned away from trouble on our paths in order to seek fame and fortune. We have been...

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive...