Anmol Publications Pvt Ltd : 171 books

Business communication is neither transmission of message nor message itself. It is the mutual exchange of understanding, originating with the reciever. Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the...

Biotechnology - the use of biological systems or living organisms in production processes - has a wide range of useful applications in fisheries and aquaculture. Modern biotechnology is already making important contributions and poses significant challenges to aquaculture and fisheries development....

The concept of medical tourism is not a new one. The first recorded instance of medical tourism dates back thousands of years to when Greek pilgrims traveled from all over the Mediterranean to the small territory in the Saronic Gulf called Epidauria. This territory was the sanctuary of the healing...

Information management is the collection and management of information from one or more sources and the distribution of that information to one or more audiences. This sometimes involves those who have a stake in, or a right to that information. Management means the organization of and control over...

Hospitality management systems have evolved into sophisticated, well integrated, multi- discipline tools capable of helping properties of all types and sizes attract more guests, generate more revenue and reach much-improved levels of efficiency. But still, in the certain areas of the world the main...

Marketing has always been the voice of the customer—a conduit through which the rest of the company can hear the wishes of its customers. With the Internet, the voice of the customer becomes a shout. E-marketing refers to the use of the Internet and digital media capabilities to help sell your products...

The behaviour of tourists - what their motivations are, what impact their behaviour has on the places they visit, the decisions they make - is a fundamental aspect in understanding the tourism industry as a whole. Contemporary Tourist Behaviour provides an in-depth examination of how and why tourists...

Creative Tourism is a branch of tourism that offers visitors a creative pursuit (including arts, crafts and cookery workshops), with the opportunity to stay in high quality accommodation, and to connect with local people in a distinctive destination.’ Research indicates that people want more time,...

Psychology is an academic and applied discipline involving the scientific study of mental processes and behaviour. Psychology also refers to the application of such knowledge to various spheres of human activity, including relating to individuals’ daily lives and the treatment of mental illness....

Soil is made up of a multitude of physical, chemical, and biological entities, with many interactions occurring among them. Soil is a variable mixture of broken and weathered minerals and decaying organic matter. Together with the proper amounts of air and water, it supplies, in part, sustenance for...

Plants are considered poisonous if they contain toxic substances in sufficient amounts to harm livestock. Depending on the type of poison, and the amount eaten, an animal’s reaction can range from reduced performance to death. Plants are not easily classified as poisonous or not. Some poisonous...

The hotel has been the dominant paradigm that has long determined, and served as, a commercial accommodation role model. Its counterpoint, the private home, is frequently represented as the antithesis to the hotel. Recently however, the commercial home has been proposed as a distinctive alternative...

Molecular biology is the study of biology at a molecular level. The field overlaps with other areas of biology and chemistry, particularly genetics and biochemistry. These components include DNA, the repository of genetic information; RNA, a close relative of DNA whose functions range from serving...

Knowing the components of cells and how cells work is fundamental to all biological sciences. Appreciating the similarities and differences between cell types is particularly important to the fields of cell and molecular biology as well as to biomedical fields such as cancer research and developmental...