Principles Of E-Marketing

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Principles Of E-Marketing by Imteyaz Ahmed, Anmol Publications PVT. LTD.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Imteyaz Ahmed ISBN: 9789387798694
Publisher: Anmol Publications PVT. LTD. Publication: June 30, 2015
Imprint: Anmol Publications PVT. LTD. Language: English
Author: Imteyaz Ahmed
ISBN: 9789387798694
Publisher: Anmol Publications PVT. LTD.
Publication: June 30, 2015
Imprint: Anmol Publications PVT. LTD.
Language: English

Marketing has always been the voice of the customer—a conduit through which the rest of the company can hear the wishes of its customers. With the Internet, the voice of the customer becomes a shout. E-marketing refers to the use of the Internet and digital media capabilities to help sell your products or services. These digital technologies are a valuable addition to traditional marketing approaches regardless of the size and type of your business. E-marketing is also referred to as Internet marketing (i-marketing), online marketing or web-marketing. As with conventional marketing, e-marketing is creating a strategy that helps businesses deliver the right messages and product/services to the right audience. It consists of all activities and processes with the purpose of finding, attracting, winning and retaining customers. What has changed is its wider scope and options compared to conventional marketing methods. This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. The text presents the Internet as a strategic marketing tool.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing has always been the voice of the customer—a conduit through which the rest of the company can hear the wishes of its customers. With the Internet, the voice of the customer becomes a shout. E-marketing refers to the use of the Internet and digital media capabilities to help sell your products or services. These digital technologies are a valuable addition to traditional marketing approaches regardless of the size and type of your business. E-marketing is also referred to as Internet marketing (i-marketing), online marketing or web-marketing. As with conventional marketing, e-marketing is creating a strategy that helps businesses deliver the right messages and product/services to the right audience. It consists of all activities and processes with the purpose of finding, attracting, winning and retaining customers. What has changed is its wider scope and options compared to conventional marketing methods. This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. The text presents the Internet as a strategic marketing tool.

More books from Anmol Publications PVT. LTD.

Cover of the book Encyclopaedia of Biotechnology and Food Security by Imteyaz Ahmed
Cover of the book Industrial Biotechnology by Imteyaz Ahmed
Cover of the book Nematode Management in Plants by Imteyaz Ahmed
Cover of the book Econometric Methods by Imteyaz Ahmed
Cover of the book A Textbook of Hospitality Tourism and Aviation by Imteyaz Ahmed
Cover of the book Advanced Molecular Biology by Imteyaz Ahmed
Cover of the book Advances in Food Science and Technology by Imteyaz Ahmed
Cover of the book Resort Destinations by Imteyaz Ahmed
Cover of the book Taxonomy of Angiosperms by Imteyaz Ahmed
Cover of the book Plant Protection by Imteyaz Ahmed
Cover of the book Encyclopaedia of Organic Chemistry In Biotechnology by Imteyaz Ahmed
Cover of the book Rural Economy and Society in Modern India by Imteyaz Ahmed
Cover of the book Encyclopaedia of Auditing and Finance Management by Imteyaz Ahmed
Cover of the book Tourist Customer Service Satisfaction by Imteyaz Ahmed
Cover of the book Laboratory Manual On Seed Pathology by Imteyaz Ahmed
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy