Reference imprint: 3303 books

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that...

The certification of the structural integrity of buildings, bridges, and mechanical components is one of the main goals of engineers. For civil engineers especially, understanding the tools available for infrastructure analysis is an essential part of designing, constructing, and maintaining safe...

Throughout history, as well as in contemporary times, religion has had a significant impact on society and culture. Many times religious undertones are incorporated into political agendas or social movements in an effort to spur action from and engage the masses Comparative Perspectives on Civil Religion,...

Online education continues to permeate mainstream teaching techniques in higher education settings. Teaching upper-level classes in an online setting is having a major impact on education as a whole and is fundamentally altering global learning. Cases on Critical and Qualitative Perspectives in Online...

Continued growth of the global market necessitates research that establishes norms and practices and ensures the appropriate level of ethical concern for those who contribute to the process of globalization and are being affected by globalization. Ethical Models and Applications of Globalization: Cultural,...

As countries around the world make continuous strides in developing their economies, it has become increasingly important to evaluate the different ways culture impacts the growth of a region. Global Perspectives on Development Administration and Cultural Change investigates the impact of economic...

Investment in Latin America is continuously developing in complex patterns due to the region’s increasing role in the global economy. The Handbook of Research on Economic Growth and Technological Change in Latin America helps readers to better understand the importance of Latin America in today’s...

The growing presence of biomass and waste has caused significant changes to the environment. With the ubiquity of these materials, there is an increasing need for proper disposal and reuse of these resources. Applied Environmental Materials Science for Sustainability is a key resource on the latest advancements...

The rail-based transit system is a popular public transportation option, not just with members of the public but also with policy makers looking to install a form of convenient and rapid travel. Even for moving bulk freight long distances, a rail-based system is the most sustainable transportation system...

There is a general notion that adult education literature generally supports the idea that teaching adults should be approached in a different way than teaching children. Adult learners include working adults with family responsibilities, older workers who may not feel confident about returning to...

There can be little doubt that the rapid technological developments that have characterized the decades since the middle of the 19th century have given great scope for improving the quality of life of disabled people. Disabled Students in Education: Technology, Transition, and Inclusivity reports...

Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition,...

Throw out all your preconceived notions of what a topical concordance should be. This new book picks up where other subject indexes leave off, with thousands of listings on 3,700 topics, including references on contemporary issues such as abortion, rap music, capital punishment, and AIDS. Also included...

Effective administration of government and governmental organizations is a crucial part of achieving success in those organizations. To develop and implement best practices, policymakers and leaders must first understand the fundamental tenants and recent advances in public administration. Public...