Reference imprint: 3303 books

Organizational Learning and Knowledge

Concepts, Methodologies, Tools and Applications

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Language: English
Release Date: July 31, 2011

The impact that information technology has on collective knowledge, the lifeblood of any organization, is still being fully realized and understood. Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications demonstrates exhaustively the many applications, issues, and techniques...
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Language: English
Release Date: October 31, 2010

Today, many organizations use Control Objectives for Information and related Technology (Cobit) in their planning and control cycle of IT, in order to ensure that IT brings value to their businesses. One lesson learned through IT governance is that realizing value from IT requires a mature organization...
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Language: English
Release Date: February 2, 2016

The functionality of social networking platforms has caused such technologies to become an integral part of modern society. Once limited to only personal purposes, the use of these platforms within organizations has seen significant growth in recent years. Strategic Integration of Social Media into Project...
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Language: English
Release Date: November 12, 2015

Supply Chain Management (SCM) has always been an important aspect of an enterprise’s business model and an effective supply chain network is essential to remaining competitive in a global environment. By properly managing the flow of goods and services, businesses can operate more efficiently while...

Social Media Marketing

Breakthroughs in Research and Practice

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Language: English
Release Date: May 4, 2018

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the...
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Language: English
Release Date: October 21, 2015

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and...
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Language: English
Release Date: September 30, 2013

Information value and quality can be considered an essential factor to evaluate both conceptual and practical contributions in organizational, technical, and scientific tasks and projects. It is important to effectively observe and implement these concepts in real organizational plans and efforts. Rethinking...
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Language: English
Release Date: August 10, 2017

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of...
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Language: English
Release Date: March 9, 2018

From literature and film to advertisements, storytelling is an important aspect of daily life. To create an impactful story, it is important to analyze the creation and generation of a storyline. Content Generation Through Narrative Communication and Simulation is a critical research publication that...
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Language: English
Release Date: March 31, 2012

Business processes are valuable corporate assets since they directly support corporate business strategies. Business processes, therefore, need to be managed and optimized just as any other business assets. This need has lead to significant advances in the area of Business Process Management (BPM). Business...

Hospitality, Travel, and Tourism

Concepts, Methodologies, Tools, and Applications

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Language: English
Release Date: October 31, 2014

Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them....
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Language: English
Release Date: April 30, 2014

The instability of today’s economic climate calls for non-profit organizations to approach social problems in new and interesting ways, and Information and Communication Technologies may serve as an answer to this call. ICT Management in Non-Profit Organizations aims to explore the effective and comprehensive...
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Language: English
Release Date: July 13, 2016

Multimedia represents information in novel and varied formats. One of the most prevalent examples of continuous media is video. Extracting underlying data from these videos can be an arduous task. From video indexing, surveillance, and mining, complex computational applications are required to process...
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Language: English
Release Date: April 6, 2018

The digital age has introduced a deeper sense of connectivity in business environments. By relying more heavily on current technologies, organizations now experience more effective communication and collaboration opportunities. Online Collaboration and Communication in Contemporary Organizations is...
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