Reference imprint: 3303 books

From Smithsonian Books, The Department of Mad Scientists is the first trade book ever on DARPA—the Defense Advanced Research Projects Agency—the maverick and controversial agency whose futuristic work has had amazing military and civilian application, from the Internet to GPS to driverless cars....

This amazing guide teaches the basic principles of biology and includes beautiful illustrations and diagrams. Great reference for any student studying biology from high school to upper level college courses. Our easy-to-use guide includes: evolution, cytology-the study of cells, energy and life, cell...

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies,...

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies...

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies...

Foreword by George F. Will With a new Preface by Carla Hayden, Librarian of Congress A lavishly illustrated history of America's game, from the unparalleled collections of the Library of Congress. “One of the most seductively designed books about the sport to come our way. …...

The burning of fossil fuels and emission of greenhouse gasses critically impacts the global environment. By utilizing better techniques and process, businesses can aid in the journey to an economic, sustainable, and environmentally-friendly future for generations to come. Business Models for Renewable...

A society’s culture is a contributing factor to the structure and design of its architecture. As contemporary globalism brings about the evolution of the world, architectural style evolves along with it, which can be observed on an international scale. Cultural Influences on Architecture is a pivotal...

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the...

A man, a microphone, and a dream When he opened his tiny recording studio in New York in 1940, Moses Asch had a larger-than-life dream: To document and record all the sounds of his time. He created Folkways Records to achieve his goal, not just a record label but a statement that all sounds...

Today's writer needs more than just a solid knowledge of usage and composition to write successfully. Bestselling author Arthur Plotnik reveals the secrets to attention-grabbing, unforgettable writing, in this trade paperback edition. Updated with all-new writing exercises, Spunk & Bite...

This is the ultimate guide for writing from the planning stages through completion. The guide includes: paper basics, research & documentation, search strategy & taking notes, library, reasoning & formatting, final copy, endnotes & references, citations & bibliographies, and much more!

The application of e-government technologies has led to increased public participation and social inclusion, while allowing for greater government transparency. These technologies provide accessibility to online content and services while offering the public an active voice in governmental issues. E-Governance...