Portfolio imprint: 521 books
Bend, Not Break
A Life in Two Worlds
Language: English
Release Date: December 31, 2012
“Bamboo is flexible, bending with the wind but never breaking, capable of adapting to any circumstance. It suggests resilience, meaning that we have the ability to bounce back even from the most difficult times. . . . Your ability to thrive depends, in the end, on your attitude to your life circumstances....
The Upside of the Downturn
Management Strategies for Difficult Times
Language: English
Release Date: June 25, 2009
Never waste a crisis.
Some businesses—and some people—will emerge from today’s economic tumult stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now.
Geoff Colvin, one of America’s most respected business...
The Loyalty Leap
Turning Customer Information into Customer Intimacy
Language: English
Release Date: May 10, 2012
Collecting data is easy for marketers. Figuring out what to do with it is hard.
Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards...
Bargain Fever
How to Shop in a Discounted World
Language: English
Release Date: October 17, 2013
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship...
Overpromise and Overdeliver (Revised Edition)
How to Design and Deliver Extraordinary Customer Experiences
Language: English
Release Date: April 30, 2009
The Wall Street Journal and BusinessWeek bestseller-fully revised and updated
The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.
Companies like American Girl, Best Buy, and Apple came out of nowhere...
The Virgin Way
Everything I Know About Leadership
Language: English
Release Date: September 9, 2014
This is a book on leadership from someone who has never read a book on leadership in his life.
While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many...
Never Lose a Customer Again
Turn Any Sale into Lifelong Loyalty in 100 Days
Language: English
Release Date: April 3, 2018
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.
Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First...
Indentured
The Inside Story of the Rebellion Against the NCAA
Language: English
Release Date: February 16, 2016
“How can the NCAA blithely wreck careers without regard to due process or common fairness? How can it act so ruthlessly to enforce rules that are so petty? Why won’t anybody stand up to these outrageous violations of American values and American justice?”
In the four years since Joe Nocera...
You Are What You Choose
The Habits of Mind That Really Determine How We Make Decisions
Language: English
Release Date: November 12, 2009
The hidden patterns behind the way we make decisions
Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent...
The $1,000 Challenge
How One Family Slashed Its Budget Without Moving Under a Bridge or Living on Gov ernment Cheese
Language: English
Release Date: October 29, 2013
Are You Brave Enough for the $1,000 Challenge?
Middle-class incomes are stretched more than ever. Feeling the strain himself, personal finance columnist Brian O’Connor decided to put his own family’s spending to the test. He began a ten-week experiment to see if his family could cut its...
by Mrs. Moneypenny, Heather Mcgregor
Language: English
Release Date: February 2, 2012
Language: English
Release Date: February 2, 2012
Mrs. Moneypenny—star Financial Times columnist, TV personality, wife, mother, and owner of a successful small business—is worried about women. She understands that although women can’t have it all, they’re expected to do it all. From maintaining a beautiful house and happy children to staying...
Grapevine
Why Buzz Was a Fad but Word of Mouth Is Forever
Language: English
Release Date: November 3, 2005
Word of mouth is an amazingly powerful force — but how does it really work?.
Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.
As the founder of BzzAgent, a community of more than...
Small Message, Big Impact
The Elevator Speech Effect
Language: English
Release Date: August 30, 2012
“Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling...
Deals on the Green
Lessons on Business and Golf from America's Top Executives
Language: English
Release Date: April 19, 2007
No matter how sophisticated the tools become-the e-mails and teleconferencing, the BlackBerries and PowerPoints-golf remains the true communications hub of American business
In the history of American business there have been more deals consummated on the golf course than in any boardroom or...