Bargain Fever

How to Shop in a Discounted World

Business & Finance, Marketing & Sales, Retailing, Consumer Behaviour, Advertising & Promotion
Cover of the book Bargain Fever by Mark Ellwood, Penguin Publishing Group
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Author: Mark Ellwood ISBN: 9781101608227
Publisher: Penguin Publishing Group Publication: October 17, 2013
Imprint: Portfolio Language: English
Author: Mark Ellwood
ISBN: 9781101608227
Publisher: Penguin Publishing Group
Publication: October 17, 2013
Imprint: Portfolio
Language: English

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.

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