How World-Class Companies Profit from Passion and Purpose
by
Jagdish N. Sheth, Rajendra S. Sisodia, David B. Wolfe
Language: English
Release Date: January 30, 2003
Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because...