New Word City Inc imprint: 158 books

Lady Gaga is, without question, one of the biggest celebrities of our day. But who is she, really? Heres her life, briefly told.

Heres a seven-point approach that can make annual appraisals of your employees go from appalling to appealing.

Hiring great employees isnt a foolproof process. Were talking about human beings in all their multifaceted, imperfect glory - and sometimes the wrong person will be hired for the right reasons. What you want to avoid is hiring the wrong person for the wrong reasons. Following these steps will go a long way to avoiding that costly outcome.

After being fired from Apple, co-founder Steve Jobs came back as CEO when the company was in trouble. His turnaround made it one of Americas -- indeed, the worlds -- most admired and successful businesses, transformed entire industries, and changed our way of life with the iPod, iPhone, and iPad. Here, in this brief eBook, is how he did it -- and his lessons for leaders everywhere.

Targets hybrid image as an upscale discount chain dates to its birth -- and that image fueled the runaway success that made it the countrys second-largest discounter. But as the recession turned fashionistas into frugalistas, the retailer had to find a way of convincing customers to resist the pull...

For any company contemplating a major course correction, the tale of Best Buy is instructive. It illustrates both the size of the opportunities and the range of difficulties an organization can encounter in accomplishing major change. In the current economic downturn, with discretionary purchases on...

This brief, practical guide help managers get through one of the most difficult aspects of their jobs. It breaks down the process of dismissing an employee into three steps, then offers proven, ready-to-work techniques that make firing less painful for both managers and employees.

In his day, Jack London was the most famous and best-paid writer in the United States. In the tradition begun by Mark Twain, London was a self-invented celebrity - a dashing, romantic adventurer, often in the news. His many vocations included stints as a sailor, a hobo, an oyster pirate, a Klondike gold...

From 1892 to 1913, Rudyard Kipling traveled the globe, reporting on his adventures for a number of British newspapers. Here, he travels to Japan. This illustrated eBook also features an original biography of the author.

From 1892 to 1913, Rudyard Kipling traveled the globe, reporting on his adventures for a number of British newspapers. Here, he steams toward the Middle East. This illustrated eBook also features an original biography of the author.

What happens when the narrator spends the night in a run-down bungalow and overhears a phantom game of billiards? An enhanced version of Rudyard Kiplings classic story "My Own True Ghost Story." Features an original biography of the author plus more.

Bill Parcells won fame by turning losing teams into winning ones. He was a tough coach who kept his players under stress, but that was only one of his many techniques. His story offers potent lessons for leaders everywhere.

From soda jerk to billionaire restaurateur, Ray Kroc exemplified American entrepreneurship at its best. In a fascinating career of building McDonalds into the worlds biggest fast-service restaurant chain, Kroc adhered to certain virtues he considered indispensable for success -- passion, persistence,...

As president of the United States, World War II hero General Dwight D. Eisenhower confronted the biggest hot-button issues of the last century, from integration to the Cold War. But as a leader, he stayed behind the scenes while keeping everyone riveted on his broad smile. The result has baffled historians,...