Great Companies: Target

Business & Finance, Management & Leadership, Management
Cover of the book Great Companies: Target by The Editors of New Word City, New Word City, Inc.
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Author: The Editors of New Word City ISBN: 9781936529766
Publisher: New Word City, Inc. Publication: July 25, 2012
Imprint: New Word City, Inc. Language: English
Author: The Editors of New Word City
ISBN: 9781936529766
Publisher: New Word City, Inc.
Publication: July 25, 2012
Imprint: New Word City, Inc.
Language: English

Targets hybrid image as an upscale discount chain dates to its birth -- and that image fueled the runaway success that made it the countrys second-largest discounter. But as the recession turned fashionistas into frugalistas, the retailer had to find a way of convincing customers to resist the pull of Wal-Marts rock-bottom prices. In the end, Target avoided a full-blown identity crisis and looked back to its roots, forcing it to rely on a competitive weapon it had all along: the ability to think for itself. H ere, in this brief eBook, is how the ingenious marketer that defined cheap chic redefined what that means in a shabby economy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Targets hybrid image as an upscale discount chain dates to its birth -- and that image fueled the runaway success that made it the countrys second-largest discounter. But as the recession turned fashionistas into frugalistas, the retailer had to find a way of convincing customers to resist the pull of Wal-Marts rock-bottom prices. In the end, Target avoided a full-blown identity crisis and looked back to its roots, forcing it to rely on a competitive weapon it had all along: the ability to think for itself. H ere, in this brief eBook, is how the ingenious marketer that defined cheap chic redefined what that means in a shabby economy.

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