New Riders imprint: 313 books

Seductive Interaction Design

Creating Playful, Fun, and Effective User Experiences

by Stephen P. Anderson
Language: English
Release Date: June 13, 2011

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions...
by David duChemin
Language: English
Release Date: October 11, 2011

When looking at a photograph, too often a conversation starts–and, unfortunately, ends–with a statement such as, “I like it.” The logical next question, “Why?”, often goes unasked and unanswered. As photographers, we frequently have difficulty speaking about images because, frankly, we don’t...
by Steve Simon
Language: English
Release Date: July 20, 2011

If you’ve got a love and passion for photography, and a feel for your camera gear and settings, yet your images still fall short–The Passionate Photographer will help you close that disappointing and frustrating gap between the images you thought you took and the images you actually got. This...

The Art of Boudoir Photography

How to Create Stunning Photographs of Women

by Christa Meola
Language: English
Release Date: November 29, 2012

"Cultivating sex appeal and looking great naked is not about crash dieting or Photoshop, but rather is about a woman’s attitude, confidence, playful personality, and feeling good in her own skin.”  –Christa Meola, boudoir photographer In this greatly anticipated book The Art of Boudoir Photography:...

Within the Frame

The Journey of Photographic Vision

by David duChemin
Language: English
Release Date: May 1, 2009

Within the Frame is a book about finding and expressing your photographic vision, specifically where people, places, and cultures are concerned. A personal book full of real-world wisdom and incredible images, author David duChemin (of pixelatedimage.com) shows you both the how and the why of finding,...

Search Engine Advertising

Buying Your Way to the Top to Increase Sales

by Kevin Lee, Catherine Seda
Language: English
Release Date: August 5, 2009

“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!”–Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for...

Clout: The Art and Science of Influential Web Content

The Art and Science of Influential Web Content

by Colleen Jones
Language: English
Release Date: December 3, 2010

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead,...

Data at Work

Best practices for creating effective charts and information graphics in Microsoft Excel

by Jorge Camões
Language: English
Release Date: April 8, 2016

Information visualization is a language. Like any language, it can be used for multiple purposes. A poem, a novel, and an essay all share the same language, but each one has its own set of rules. The same is true with information visualization: a product manager, statistician, and graphic designer...

Design by Nature

Using Universal Forms and Principles in Design

by Maggie Macnab
Language: English
Release Date: September 22, 2011

In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications. Written...

Designing the Obvious

A Common Sense Approach to Web Application Design

by Robert Hoekman Jr.
Language: English
Release Date: October 11, 2002

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so...
by Joshua Porter
Language: English
Release Date: April 7, 2010

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this...

Strategic Mobile Design

Creating Engaging Experiences

by Joseph Cartman, Richard Ting
Language: English
Release Date: December 2, 2008

This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.

Experiment!

Website conversion rate optimization with A/B and multivariate testing

by Colin McFarland
Language: English
Release Date: August 17, 2012

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior...

The Content Advantage (Clout 2.0)

The Science of Succeeding at Digital Business through Effective Content

by Colleen Jones
Language: English
Release Date: July 11, 2018

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital *Business Through Effective Content, *expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing...
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