Morgan Kaufmann imprint: 454 books
Forms that Work
Designing Web Forms for Usability
Language: English
Release Date: March 2, 2009
Forms that Work: Designing Web Forms for Usability clearly explains exactly how to design great forms for the web. The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable...
Freemium Economics
Leveraging Analytics and User Segmentation to Drive Revenue
Language: English
Release Date: December 27, 2013
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.
Your freemium product generates vast volumes of data, but using that data...
Malware Diffusion Models for Modern Complex Networks
Theory and Applications
Language: English
Release Date: February 2, 2016
Malware Diffusion Models for Wireless Complex Networks: Theory and Applications provides a timely update on malicious software (malware), a serious concern for all types of network users, from laymen to experienced administrators. As the proliferation of portable devices, namely smartphones and tablets,...
by Saul Greenberg, Sheelagh Carpendale, Nicolai Marquardt
Language: English
Release Date: November 14, 2011
Language: English
Release Date: November 14, 2011
In Sketching User Experiences: The Workbook, you will learn, through step-by-step instructions and exercises, various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods will be your sketching repertoire: a toolkit where you...
by Pawan Vora
Language: English
Release Date: March 12, 2009
Language: English
Release Date: March 12, 2009
Ever notice that—in spite of their pervasiveness—designing web applications is still challenging? While their benefits motivate their creation, there are no well-established guidelines for design. This often results in inconsistent behaviors and appearances, even among web applications created...
The Digital Crown
Winning at Content on the Web
Language: English
Release Date: September 17, 2013
In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting...
Bridging UX and Web Development
Better Results through Team Integration
Language: English
Release Date: June 6, 2014
The divide between UX and Web development can be stifling. Bridging UX and Web Development prepares you to break down those walls by teaching you how to integrate with your team’s developers. You examine the process from their perspective, discovering tools and coding principles that will help you...
Interaction Design for Complex Problem Solving
Developing Useful and Usable Software
Language: English
Release Date: November 19, 2003
Software for complex problem solving can dazzle people with advanced features and alluring visuals, but when actually put to use it often disappoints and even frustrates users. This software rarely follows the user's own work methods, nor does it give people the degree of control and choice that they...
by David Loshin
Language: English
Release Date: July 28, 2010
Language: English
Release Date: July 28, 2010
The key to a successful MDM initiative isn’t technology or methods, it’s people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.
Master Data Management equips you with a deeply practical, business-focused way of thinking about...
Guerrilla Analytics
A Practical Approach to Working with Data
Language: English
Release Date: September 25, 2014
Doing data science is difficult. Projects are typically very dynamic with requirements that change as data understanding grows. The data itself arrives piecemeal, is added to, replaced, contains undiscovered flaws and comes from a variety of sources. Teams also have mixed skill sets and tooling is...
Enterprise Business Intelligence and Data Warehousing
Program Management Essentials
Language: English
Release Date: November 24, 2014
Corporations and governmental agencies of all sizes are embracing a new generation of enterprise-scale business intelligence (BI) and data warehousing (DW), and very often appoint a single senior-level individual to serve as the Enterprise BI/DW Program Manager. This book is the essential guide to...
Commercial Data Mining
Processing, Analysis and Modeling for Predictive Analytics Projects
Language: English
Release Date: January 29, 2014
Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of...
by Dhiya Al-Jumeily, Abir Hussain, Conor Mallucci
Language: English
Release Date: August 21, 2015
Language: English
Release Date: August 21, 2015
Applied Computing in Medicine and Health is a comprehensive presentation of on-going investigations into current applied computing challenges and advances, with a focus on a particular class of applications, primarily artificial intelligence methods and techniques in medicine and health.
Applied...
Database Archiving
How to Keep Lots of Data for a Very Long Time
Language: English
Release Date: July 28, 2010
With the amount of data a business accumulates now doubling every 12 to 18 months, IT professionals need to know how to develop a system for archiving important database data, in a way that both satisfies regulatory requirements and is durable and secure. This important and timely new book explains...