Mcgraw Hill Education imprint: 4218 books

Unleash the inner salesperson you never knew you had. From financial advice to hairstyling, fitness training to auto parts, no matter what your product or service, you've got to sell to stay in business. A multimillionaire by age twenty-six, Brad Sugars delivers techniques for infusing your...

Start a steady stream of leads flowing into your business. Trying to grow a business without a steady supply of fresh leads is like trying to drive across the country on a single tank of gas. With everything on your plate, who has time to chase after new leads? Don't panic. Self-made...

Keep your existing customers happy, loyal . . . and buying. Your promotional campaign worked like a charm and the flow of new customers has been phenomenal. So why are your profits lagging? Maybe because while you were busy chasing after new customers you overlooked your old ones. Self-made...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing...

ALL IN, ALL THE TIME For Gary Burnison, CEO of the world’s largest executive search firm, these five simple words perfectly capture the essence of great leadership. There can be no half measures. Complete commitment, total engagement, and a powerful sense of personal responsibility are the...

Leadership Lessons from the World’s Greatest CEOs “Fox and Reiss have created a new leadership category—The Transformative CEO.” —Rafael Pastor, CEO, Vistage International Bestselling author Jeffrey Fox literally wrote the book on How to Become CEO, and radio talk show host...

The captivating story of former Wall Street Journal publisher Warren Phillips’s rise to the top Newspaperman is at once a fascinating narrative of one man's journey through the newspaper business and an expert analysis of how the news is made. Phillips shows what it's like to be a reporter as history...

Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities...

Praise for the first edition of The Networking Survival Guide “Any way you look at it, other people are your greatest resource. Diane Darling’s in-depth, easy-to-follow instructions will fill your life with opportunities to meet these people and reap the rewards.” Nicholas Boothman, author...

"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest...

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business...

TWO EBOOKS IN ONE Likeable Social Media THE NEW YORK TIMES AND USA TODAY BESTSELLER! In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the...

Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media “In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as...

Skip the line at the front door and unlock privileged access to top influencers and decision makers Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues...