WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

Reinventing Your Company in a Customer-Driven Marketplace

Business & Finance, Marketing & Sales, Research, Human Resources & Personnel Management, Training
Cover of the book WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace by Sean Moffitt, Mike Dover, Don Tapscott, McGraw-Hill Education
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Author: Sean Moffitt, Mike Dover, Don Tapscott ISBN: 9780071752350
Publisher: McGraw-Hill Education Publication: December 24, 2010
Imprint: McGraw-Hill Education Language: English
Author: Sean Moffitt, Mike Dover, Don Tapscott
ISBN: 9780071752350
Publisher: McGraw-Hill Education
Publication: December 24, 2010
Imprint: McGraw-Hill Education
Language: English

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands

Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement.

Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction.

  • Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital
  • Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook.
  • Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales

Inside WikiBrands:
The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics • Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25 Things to Know in 25 Minutes

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands

Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement.

Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction.

Inside WikiBrands:
The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics • Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25 Things to Know in 25 Minutes

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