Mcgraw Hill Education imprint: 4218 books

Dennis Prince teams up with antique and collectible expert Lynn Dralle to provide all the information necessary to reap the huge benefits of selling antiques and collectibles on eBay. Written by an eBay Power Seller whose earnings topped $20,000 a month, this book helps you: Research types--and...

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking...

Fully revised and updated-the go-to guide from an expert on international trade Doing business across national borders is more profitable than ever. In the exhaustively revised fourth edition, Import/Export provides step-by-step guidance to show you how to take part in the booming world economy.

The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST "ONE OF THE SMARTEST INVESTORS ON THE PLANET."--MONEY MAGAZINE “This book is an essential read for those who wish to understand the modern world of investing.” —Alan Greenspan Winner of the 2008...

Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenues and profits, and created more value for customers....

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero...

Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master...

For the first time, psychological strategies for surviving the astrological fallout of turning the big 3-0! Many young women approach their 30th birthdays with anxiety. They suddenly notice every tiny wrinkle, question the speed of their corporate ladder climb, or suffer from a biological clock...

Whether for high school, college or pleasure creative writing, you need to know the basic elements of the craft. Creative Writing DeMYSTiFieD gives you helpful suggestions for evaluating your work for freshness and originality and offers scores of exercises, techniques, samples and websites to access...

What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world’s cell phone market in 2011 but take in 50% of the profits? The answer is quality. In this provocative new book, bestselling...

Employee engagement is the cornerstone of achieving a sustainable competitive advantage. In Engaging the Hearts and Minds of All Your Employees, leadership expert Lee J. Colan delivers the “how to” for inspiring your team so they deliver unparalleled value to your customers. Proven at Fortune...

From the bestselling author of The No-Cry Sleep Solution--everything parents need to know during their baby's first year Gentle Baby Care provides immediate answers to the daily questions that arise when caring for a baby. Written by bestselling author and parenting expert Elizabeth Pantley,...

No strict diets, no scary guidelines--just the essential nutrition expectant moms need to start their babies on the road to lifelong health All parents know that kids need nutritious foods as they grow. But new research confirms that what you eats during pregnancy can also profoundly affect...