The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by Peter Montoya, Tim Vandehey, McGraw-Hill Education
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Author: Peter Montoya, Tim Vandehey ISBN: 9780071641777
Publisher: McGraw-Hill Education Publication: November 2, 2008
Imprint: McGraw-Hill Education Language: English
Author: Peter Montoya, Tim Vandehey
ISBN: 9780071641777
Publisher: McGraw-Hill Education
Publication: November 2, 2008
Imprint: McGraw-Hill Education
Language: English

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

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