Kogan Page imprint: 748 books
Pricing for Profit
How to Develop a Powerful Pricing Strategy for Your Business
Language: English
Release Date: July 3, 2013
Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should...
The Business Plan Workbook
A Step-By-Step Guide to Creating and Developing a Successful Business
Language: English
Release Date: February 3, 2018
One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, ***The Business...
Succeed For Yourself
Unlock Your Potential for Success and Happiness
Language: English
Release Date: November 3, 2009
In Succeed for Yourself, Richard Denny shows how you can transform your individual dream of success into reality. Crammed with common-sense advice and inspiring ideas, Succeed for Yourself will take you on a journey of self-discovery that will help you seize your self-belief, set goals and achieve...
Sustainagility
How Smart Innovation and Agile Companies will Help Protect our Future
Language: English
Release Date: May 3, 2010
Sustainagility is about the ability to solve some of the world's most complex sustainability challenges with rapidly evolving business innovations, applications, methods, products and processes, adapted to changing situations. The book looks at how innovation and agility can save the world from the...
Mind the Gap
Creating Your Successful Business Strategy
Language: English
Release Date: April 3, 2013
Every business needs to accurately assess its own strengths and weaknesses against their competitors, direct or indirect, in order to create a winning strategy.
Mind the Gap introduces the author's tried and tested strategic model, the Dice Matrix, which will enable you to do just that. This...
Luxury World
The Past, Present and Future of Luxury Brands
Language: English
Release Date: October 3, 2009
The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury...
Fashion Logistics
Insights into the Fashion Retail Supply Chain
Language: English
Release Date: November 3, 2015
Fashion Logistics examines the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry.
Fashion Logistics assesses the early growth and changes in the industry as well as the drivers of change in the market. Important...
101 Learning and Development Tools
Essential Techniques for Creating, Delivering and Managing Effective Training
Language: English
Release Date: September 3, 2011
101 Learning and Development Tools is your practical guide to all the most up-to-date training techniques, organized around the classic learning and development cycle. Whether you need a quick, ready solution or some guidance on where to go for in-depth information, this is your essential reference...
by Justine Simpson, John R Taylor
Language: English
Release Date: January 3, 2013
Language: English
Release Date: January 3, 2013
The rise of corporate social responsibility (CSR) is creating a paradigm shift in contemporary corporate culture and organizational behaviour with shareholder and stakeholder activism on the rise as international banking crises and global corporate scandals dominate the headlines.
Through accountability...
The Legal Risk Management Handbook
An International Guide to Protect Your Business from Legal Loss
Language: English
Release Date: December 3, 2016
Legal risk covers all areas of business where regulation and the law impact on operations and decisions. From risks arising from contract drafting and management, through to regulators' new focus on conduct, as well as compliance, regulatory and dispute risks, the effective management of legal risk...
by Andy Green
Language: English
Release Date: December 3, 2009
Language: English
Release Date: December 3, 2009
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating...
by Lyn Smith, Pamela Mounter
Language: English
Release Date: July 3, 2008
Language: English
Release Date: July 3, 2008
Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication...
Kapferer on Luxury
How Luxury Brands Can Grow Yet Remain Rare
Language: English
Release Date: March 3, 2015
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?
Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth...
New Strategies for Reputation Management
Gaining Control of Issues, Crises & Corporate Social Responsibility
Language: English
Release Date: September 3, 2009
Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. ***New Strategies For Reputation Management***shows...