Kogan Page imprint: 748 books
by Brian Finch
Language: English
Release Date: September 3, 2016
Language: English
Release Date: September 3, 2016
Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management...
Strategic Decision Making
A Discovery-Led Approach to Critical Choices in Turbulent Times
Language: English
Release Date: January 3, 2018
Making strategic decisions is a fundamental skill for leaders and managers. However, in a business environment that is in a constant state of change, making strategic decisions has never been more difficult. Strategic Decision Making addresses this challenge by providing a framework that can be used...
Learning Technologies in the Workplace
How to Successfully Implement Learning Technologies in Organizations
Language: English
Release Date: May 3, 2017
Knowledge was once power - difficult to find, slow to transmit and coveted. Now we can access almost the sum total of human information with a swipe of our thumbs. The impact on the knowledge economy has been vast, leaving learning and development (L&D) professionals wondering how to keep pace....
The Creative Thinking Handbook
Your Step-by-Step Guide to Problem Solving in Business
Language: English
Release Date: April 3, 2019
Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put...
Leading Through Leaders
Driving Strategy, Execution and Change
Language: English
Release Date: August 3, 2012
Leading Through Leaders: Driving Strategy, Execution and Change will help you improve your business results by overcoming the challenges of uncertainty, complexity, imperfect decision-making and communication, and staff disengagement. Whilst focused on building collective leadership as a strategic...
Strategic Project Management
Creating the Conditions for Success
Language: English
Release Date: July 3, 2012
Strategic Project Management uses real life case examples to characterize and describe the organizational factors and conditions necessary for projects to thrive and to deliver the organization's strategic objectives. This characterization is formed around ten imperatives which senior managers can...
Humanizing Big Data
Marketing at the Meeting of Data, Social Science and Consumer Insight
Language: English
Release Date: March 3, 2015
Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real...
A Practitioner's Guide to Account-Based Marketing
Accelerating Growth in Strategic Accounts
Language: English
Release Date: March 3, 2017
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many...
Persuasive Copywriting
Cut Through the Noise and Communicate With Impact
Language: English
Release Date: January 3, 2019
Persuasive Copywriting*,* second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know...
Native Advertising
The Essential Guide
Language: English
Release Date: October 3, 2017
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic...
Geodemographics for Marketers
Using Location Analysis for Research and Marketing
Language: English
Release Date: January 3, 2016
Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets.
Written by...
Predictive Analytics for Marketers
Using Data Mining for Business Advantage
Language: English
Release Date: February 3, 2018
Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to...
Brand Protection in the Online World
A Comprehensive Guide
Language: English
Release Date: December 3, 2016
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new...
The Business Models Handbook
Templates, Theory and Case Studies
Language: English
Release Date: January 3, 2019
Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into...