Ibm Press imprint: 86 books
Audience, Relevance, and Search
Targeting Web Audiences with Relevant Content
Language: English
Release Date: April 26, 2010
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest...
Enterprise Class Mobile Application Development
A Complete Lifecycle Approach for Producing Mobile Apps
Language: English
Release Date: November 19, 2015
Build and Deploy Mobile Business Apps That Smoothly Integrate with Enterprise IT
For today’s enterprises, mobile apps can have a truly transformational impact. However, to maximize their value, you can’t build them in isolation. Your new mobile apps must reflect the revolutionary mobile paradigm...
Multisite Commerce
Proven Principles for Overcoming the Business, Organizational, and Technical Challenges
Language: English
Release Date: August 21, 2009
Plan, Manage, and Architect Multiple Web Sites for Maximum Efficiency and Business Value For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces...
by Larry Klosterboer
Language: English
Release Date: February 17, 2011
Language: English
Release Date: February 17, 2011
The Business-Focused, Best-Practice Guide to Succeeding with ITIL Capacity Management
Using ITIL® capacity management processes, IT organizations can eliminate waste and overbuying, reduce both equipment and staffing costs, drive more value from existing investments, and consistently...
Executing SOA
A Practical Guide for the Service-Oriented Architect
Language: English
Release Date: May 5, 2008
The Expert, Practical Guide to Succeeding with SOA in the Enterprise
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In Executing SOA, four experienced SOA implementers share realistic, proven, “from-the-trenches” guidance for successfully delivering on even the largest and most complex SOA initiative.
This...
by Larry Klosterboer
Language: English
Release Date: December 28, 2007
Language: English
Release Date: December 28, 2007
Practical, Real-World ITIL Configuration Management—From Start to Finish The IT Infrastructure Library® (ITIL) places the “best practices” in IT operations at your command. ITIL helps you make better technology choices, manages IT more effectively, and drives greater business value from all...
Performing Information Governance
A Step-by-step Guide to Making Information Governance Work
Language: English
Release Date: September 11, 2014
Make Information Governance Work : Best Practices, Step-by-Step Tasks, and Detailed Deliverables Most enterprises recognize the crucial importance of effective information governance. However, few are satisfied with the value of their efforts to date. Information governance is difficult because...
Being Agile
Eleven Breakthrough Techniques to Keep You from "Waterfalling Backward"
Language: English
Release Date: October 15, 2013
Break the Old, Waterfall Habits that Hinder Agile Success:
Drive Rapid Value and Continuous Improvement
When agile teams don’t get immediate results, it’s tempting for them to fall back into old habits that make success even less likely. In Being Agile, Leslie Ekas and...
Outside-In Marketing
Using Big Data to Guide your Content Marketing
Language: English
Release Date: April 8, 2016
Supercharge ROI by Rebuilding Content Marketing Around Your Customer!
Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that...
Getting Started with Data Science
Making Sense of Data with Analytics
Language: English
Release Date: December 14, 2015
Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy!
Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” It’s not just sexy: For millions of managers, analysts, and students who need to solve real business problems,...
The New Era of Enterprise Business Intelligence: Using Analytics to Achieve a Global Competitive Advantage
Using Analytics to Achieve a Global Competitive Advantage
Language: English
Release Date: August 15, 2010
A Complete Blueprint for Maximizing the Value of Business Intelligence in the Enterprise The typical enterprise recognizes the immense potential of business intelligence (BI) and its impact upon many facets within the organization—but it’s not easy to transform BI’s potential into real business...
by George Bailey, Hagen Wenzek
Language: English
Release Date: June 1, 2011
Language: English
Release Date: June 1, 2011
Search Engine Marketing, Inc.
Driving Search Traffic to Your Company's Web Site
Language: English
Release Date: September 19, 2008
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices!
In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your...
by Robert A. Gibson, Arthur Kevin McGrath, Noel J. Bergman
Language: English
Release Date: October 18, 2009
Language: English
Release Date: October 18, 2009
Save Time and Money: Streamline WebSphere Application Server Management with Jython Scripting!
Utilizing Jython scripting, you can dramatically reduce the effort, resources, and expense associated with managing WebSphere Application Server. ***WebSphere Application Server Administration Using...