Audience, Relevance, and Search

Targeting Web Audiences with Relevant Content

Nonfiction, Computers, Internet, Web Development, Web Site Design, Business & Finance, Marketing & Sales
Cover of the book Audience, Relevance, and Search by James Mathewson, Frank Donatone, Cynthia Fishel, Pearson Education
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Author: James Mathewson, Frank Donatone, Cynthia Fishel ISBN: 9780137048229
Publisher: Pearson Education Publication: April 26, 2010
Imprint: IBM Press Language: English
Author: James Mathewson, Frank Donatone, Cynthia Fishel
ISBN: 9780137048229
Publisher: Pearson Education
Publication: April 26, 2010
Imprint: IBM Press
Language: English

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!

  • Take search optimization to the next level by providing the right content to the right user at the right time
  • Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
  • New techniques for defining keywords more effectively
  • Authored by IBM web pioneers with 45+ years of content and search optimization experience
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Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!

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