Ft Press imprint: 1284 books

This Element is an excerpt from Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around The World 24-7-365 (9780137064434) by Bo Begole. Available in print and digital formats.   Finding breakthrough opportunities to add value in a world where computing...

This is the eBook version of the printed book. This Element is an excerpt from The Truth About Hiring the Best (9780132381864), by Cathy Fyock. Available in print and digital formats.   Why it may make sense to start hiring retirees--and how to do it effectively and successfully.   Many retirees are...

This is the eBook version of the printed book. This Element is an excerpt from The Truth About Thriving in Change (9780132354622) by William S. Kane. Available in print and digital formats.     Steady, confident, and enabling: mastering the new suite of leadership skills you need to transform your...

This is the eBook version of the printed book. This Element is an excerpt from The Truth About Thriving in Change (9780132354622) by William S. Kane. Available in print and digital formats.     How to treat every member of your team like they matter — and mean it!     To build bridges with your...

This is the eBook version of the printed book. This Element is an excerpt from The Truth About Thriving in Change (9780132354622) by William S. Kane. Available in print and digital formats.     When it makes sense to use email for business communication--and when email is the worst possible solution...

This is the eBook version of the printed book. This Element is an excerpt from Winners Never Cheat: Even in Difficult Times (ISBN: 9780137009039) by Jon M. Huntsman. Available in print and digital formats.   Move forward and put it behind you: how to overcome the thirst for revenge, before it destroys...

This is the eBook version of the printed book. This Element is an excerpt from Winners Never Cheat: Even in Difficult Times (ISBN: 9780137009039) by Jon M. Huntsman. Available in print and digital formats.   How to keep your moral compass pointed toward “true North”--even when those around you are...

This Element is an excerpt from Winners Never Cheat: Even in Difficult Times (ISBN: 9780137009039) by Jon M. Huntsman. Available in print and digital formats.   Play tough, play hard, play fair: returning to the simple values that made American business great.   Growing up poor in rural Idaho, I was...

This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by...

Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997. Paid search is more complex now – but it offers businesses far more profit opportunities than ever before. In this concise eBook, renowned paid search expert Melanie Mitchell brings together all...

Today, financial clients are profoundly skeptical. They’ve been burned. Their consultants and advisors talk too much, use too much confusing technical jargon, work from too many boilerplate scripts, repeat too many generic caveats and useless disclaimers. Above all, clients say, their advisors don’t...

This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local...

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the “cybermediaries”: how consumers find and choose products on the Internet.   With the tremendous number of Web sites available and the huge...