Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints

IGNYS Automotive

Nonfiction, Science & Nature, Technology, Operations Research, Business & Finance, Management & Leadership, Production & Operations Management
Cover of the book Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints by Chuck Munson, Pearson Education
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Author: Chuck Munson ISBN: 9780133758627
Publisher: Pearson Education Publication: September 11, 2013
Imprint: FT Press Language: English
Author: Chuck Munson
ISBN: 9780133758627
Publisher: Pearson Education
Publication: September 11, 2013
Imprint: FT Press
Language: English

This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local "Carry Forward Agents," dealers, customers, and the company's sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Satish Kumar and Dileep More, both from the Indian Institute of Management.

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This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local "Carry Forward Agents," dealers, customers, and the company's sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Satish Kumar and Dileep More, both from the Indian Institute of Management.

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