Ft Press imprint: 1284 books
by Rawn Shah
Language: English
Release Date: January 13, 2010
Language: English
Release Date: January 13, 2010
Bonus content "Is a Solo Authored Book on Collaboration an Oxymoron?" included in this digital edition. The First Best-Practice Guide to Executing Any Type of Social Computing Project Organizations today aren’t just participating in social networking, collaborative computing, and online...
Beyond the Keynesian Endpoint
Crushed by Credit and Deceived by Debt -- How to Revive the Global Economy
Language: English
Release Date: October 24, 2011
During the Great Depression, legendary British economist Keynes advocated using government money to fill the economic void until consumer spending and business investment recovered. But what happens when governments can't do that anymore? You've arrived at "The Keynesian Endpoint": when...
by Herb Sorensen, Richard Hammond
Language: English
Release Date: August 14, 2013
Language: English
Release Date: August 14, 2013
In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds...
New Age of Sustainable Capitalism
Business Models to Drive Growth and Social Change (Collection), ePub, The
Language: English
Release Date: May 2, 2013
A brand new collection of cutting-edge guides to sustainable capitalism
Translate sustainability and “base of the pyramid” strategies into real profits
It’s time for capitalism’s next reinvention. In the new Third Edition of his best-selling Capitalism at...
Thank God It's Monday!
How to Create a Workplace You and Your Customers Love
Language: English
Release Date: March 18, 2009
Thank God It’s Monday! is about loving what you’re doing and creating massive results. Roxanne Emmerich introduces you to two CEOs: one desperately struggling to stay afloat and another who’s discovered a better route to growth and profitability. As you join them both on their journey, you’ll...
The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition
Eradicating Poverty Through Profits
Language: English
Release Date: July 15, 2009
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its...
The 86 Percent Solution
How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Language: English
Release Date: September 14, 2005
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability...
Breakout Strategies for Emerging Markets
Business and Marketing Tactics for Achieving Growth
Language: English
Release Date: June 27, 2016
Real strategies, tactics & solutions for succeeding in emerging markets now
Attract non-consumers and upscale current customers
Reflect local culture, tradition, and preferences across your business
Make your products easier to find, buy, and use
Strengthen your brand and deliver on your brand promises
Engage...
PR 2.0
New Media, New Tools, New Audiences
Language: English
Release Date: March 26, 2008
Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura...
by Bertrand Cesvet, Tony Babinski, Eric Alper
Language: English
Release Date: August 12, 2010
Language: English
Release Date: August 12, 2010
This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. How to create products that are truly...
by Jamie Turner
Language: English
Release Date: October 15, 2010
Language: English
Release Date: October 15, 2010
Learn how to build your business, grow profits, and increase your customers--presented in a step-by-step formula. Don’t be freaked out if you, your company, or your brand get negative comments on Twitter. It happens to the best of us. The good news is that you can turn it into a positive. Here’s how.
Cutting Edge Marketing Analytics
Real World Cases and Data Sets for Hands On Learning
Language: English
Release Date: June 10, 2014
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice...
by Michael Tasner
Language: English
Release Date: July 14, 2010
Language: English
Release Date: July 14, 2010
This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. The four powerful ways Web 3.0 is changing...
Improve Your Marketing to Grow Your Business
Insights and Innovation That Drive Business and Brand Growth
Language: English
Release Date: September 28, 2007
“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on...